Throughout her life, Lia Daniels has been driven by a passion for helping others grow. As an empathetic and supportive listener, she finds great fulfillment in encouraging personal and professional development in those around her.
With 17 years of experience as a strategic marketer in large corporations, Lia led marketing campaigns, sponsorships, and conferences, managing both projects and teams. In 2021, she founded Noofah Body Care LLC and launched an innovative zero-waste bath product—the “Noofah” (the new loofah).
In 2024, she transitioned out of the corporate world to focus on Noofah Body Care and pursue her lifelong passion for coaching. She established her leadership coaching business with the goal of helping others achieve their personal and professional aspirations, navigate complex challenges, and build the confidence to make meaningful changes. Many people have asked her about her experience leading teams and running a business, and she’s eager to share her journey. Above all, Lia is committed to helping others discover the courage within themselves to succeed, providing accountability and support every step of the way.
She is also a Certified Professional Diversity Coach, credentialed through the Coach Diversity Institute (CDI).