Julie East

Julie East, SHRM-CSP, ACC is an experienced human resources professional and executive coach. Driven by helping leaders attain their greatest potential, she takes pride in providing intentional coaching and sound guidance to managers, leaders and executives. 

As an HR professional, she is very familiar with helping leaders navigate challenging situations. Her career has led her to distribution centers, working with employees to solve problems on the floor, to helping to facilitate change with leaders who want to grow their careers, to supporting executive leadership teams who collectively want to set actionable strategies for their organizations and who individually want to be the type of executive leader who can lead into the future.

Julie stands for “doing the right thing” in the business world. She enjoys getting to know her clients and creating a judgment free zone where the coach-client relationship can flourish into one of trust and truth. A good, strong dose of humor rounds out the relationship between Julie and her clients. Julie is known for her level-headedness and common sense.

Julie is a Certified Professional Diversity Coach from CoachDiversity Institute in Washington D.C. and also holds her Associate Certified Coach credential from The International Coaching Federation. In addition to her primary offering of executive and leadership coaching, Julie’s passion is helping leaders adopt a strategic mindset. 

During her career, Julie has held executive-level roles in both Fortune 500 companies (Gap Inc., Lane Bryant and Amazon) and family-owned businesses (Klein’s Shoprite of Maryland and Baltimore-based Atlas Restaurant Group). She holds a Bachelor’s in Psychology from Oklahoma State University. She is a graduate of the University of California’s Instructional Design program and has attained a graduate-level certification in Change Management from Johns Hopkins University. Julie is a board member of Baltimore non-profit Paul’s Place and volunteers with SHRM National as a collaborator on SHRM-CP certification exams.  

Julie is the mom of a daughter who lives in a van, traveling throughout North America. Julie regularly leads retreats with her church and volunteers with serving the homeless in a county where most residents are unfamiliar with the special needs of this community. She and her husband Herb live with their two dogs Sierra and Dakota in Northern Maryland.

“As my executive coach, Julie helped me to set goals and to develop clear responsibilities and metrics in managing my team and relationships. She inspired me to embrace my capable leadership, pushing me to bold new heights. She is an amazing coach, and I am so grateful for her work.”

~ Aisha Burgess, MPA

“I worked with Julie both as an executive and career coach. With her help, I honed key management skills and created a clear vision for the next steps in my career. She combines encouragement and personal support with valuable strategies and resources. I recommend her to any executive looking for a management or career change coach.”

~ Wendy Phipps